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ABOUT hEROES

UNLEASH THE HERO WITHIN


We started hEROES in Hong Kong in 2017 with our belief that everyone has the potential for greatness and heroism.
So, instead of just making beer, we built a platform where we unleash the hero within beer lovers one at a time. 


Our beer creation process starts with an in-depth interview with the beer lover
to learn about his/her background, values, passions in life and most importantly, passions for beer.
All these dimensions of the person become the inspirationfor the beer’s recipe, design, and the beer hero’s story


When you drink a hEROES beer, you are also tasting and experiencing the beer hero’s story, passion and superpower.
We hope that by sharing these stories, 
we can inspire greatness in the beer community