hEROES Beer Co. — Frequently Asked Questions (FAQ)
📌 Who We Are & Our Products
Q: Who is hEROES Beer Co.?
We are an award-winning, Hong Kong-based craft brewery established in 2017. More than just a brewery, we are a beer hero platform. Every time we develop a new recipe, we interview a passionate beer lover. We then craft a flavor profile, packaging design, and superhero story that reflects their unique personality and superpowers.
Q: What kinds of products do you offer?
We keep our lineup highly dynamic, adjusting our selection to push creative boundaries:
- 6 Core Lineups (Cans & Kegs): Our signature, reliable beers available year-round. This includes fan-favorites like GOOD TRIP Yuzu Pale Ale, SI L DAN IPA, HANGRY DONUT Hibiscus Wheat Beer, and GOT RICE Japanese Rice Beer.
- Rotating Keg-Only SKUs: Fresh draft options rotating constantly at select taps, featuring brews like our LockCha Tea Beer series, HUNK SIR Milffee Porter, and the BINO Series.
- Limited Editions (Bottles): Released only 2–3 times a year. These include our highly anticipated Anniversary Beer Series and unique culinary experiments like the DRINK LIKE A FISH Salted Fish Mead.
Q: Where can I buy your beer?
- Direct Online Store: Purchase right here on the hEROES Official Shop. We offer free local delivery on orders over HK$300 (excluding remote areas).
- Retail Partners: Available at premium supermarkets including city'super, YATA, and selected Market Place stores, as well as independent, specialized craft beer shops across the city.
- Bars, Restaurants, Hotels & Private Clubs: We are currently supplying our beers to over 100 locations across Hong Kong, ranging from neighbourhood independent outlets and craft beer bars to well‑known brands such as Bakehouse, LockCha, Big JJ Seafood Hotpot Restuarant, and The Alchemist Cafe. Our beers can also be found at venues including the Hong Kong Convention and Exhibition Centre and The Hong Kong Jockey Club. In addition, we work with a number of hotel partners, including Four Points by Sheraton, WM Hotel, Dorsett, EAST, and Wynn Macau.
🎪 Catering & Private Events
Q: Do you provide a mobile draft beer catering service?
Yes! We offer a professional Draft Beer Catering Service. To ensure your beer is poured with the perfect head and optimal carbonation, your event will be fully served by a Certified Beer Server.
Q: What does the catering package look like and include?
We bring the ultimate draft experience directly to your venue, transforming any space into an upscale taproom. Our end-to-end service includes:
- The Setup: Professional mobile draft beer machines, gas systems, and glassware logistics.
- The Beer: Freshly chilled hEROES craft beer kegs of your choice.
- Upgrades: Looking for more variety? We offer an optional upgrade to draft cocktails and draft mocktails handled directly through our draft systems.
- Full Service: Complete transport, setup, live pouring service, and immediate post-event breakdown.
Q: Who is the catering service for?
Our setups are completely customizable to elevate any gathering:
- Corporate Events: Impress clients or reward your team with an unforgettable setup for corporate dinners, product launches, or office Happy Fridays.
- Private Milestones: Add a premium touch to your wedding banquets, anniversary parties, or birthday milestones.
Q: How can I request a quote or book a tasting?
To lock in your dates, plan custom tap handles, or arrange a private tasting session, please fill out our Catering Inquiry Form. Our team will get back to you with a tailored package.
🏭 Brewery Tours & Private Bookings
Q: Can I visit the brewery or book a tour?
While we no longer host public HQ Open Days, our home facility in Yau Tong is fully available for Private Tour Bookings. It is the ultimate experience for corporate team-building or private beer parties. A basic private booking grants exclusive access to the Heroes Brewing Lab to see our ingredient selection, view our production setups, and enjoy fresh brewery-floor tastings.
Q: Can we upgrade our private brewery tour experience?
Yes! You can elevate your private booking with premium interactive add-ons:
- Guided Tasting Workshop: Deep-dive into flavor science, beer clean glassware rules, and professional pairing strategies led by our brewers.
- Brewing Workshop: Get hands-on with ingredients and learn the fundamental chemistry of making craft beer from scratch.
🏢 Corporate Services
Q: What services do you offer for corporate clients?
We offer a comprehensive suite of B2B services tailored to company events, client relations, and marketing campaigns:
- Draft Beer Catering: Full mobile bar setups served by a Certified Beer Server for office Happy Fridays, annual dinners, or product launches.
- Corporate Gifting: Turn-key corporate gifting with multi-address drop-shipping coordination for company holiday gifting or promotional distribution campaigns.
- Custom Souvenirs & Gifts: Co-branded or bespoke custom-labeled beers that make for unique marketing tools or memorable company keepsakes.
Q: Do you do custom brews or custom-labeled beers?
Yes, we offer both options depending on your budget, timeline, and volume requirements:
- Custom Brews (Bespoke Recipe): If you want a completely unique beer recipe brewed from scratch, we can do it. For canned custom brews, the Minimum Order Quantity (MOQ) is 6,000 cans. For draft kegs, we offer a much lower MOQ of approximately 400L.
- Custom Labels (Private Labeling): If you’d like to incorporate your own brand but prefer not to brew at high volumes, custom labeling is the perfect solution. We use our high‑quality existing beers and apply your custom‑designed corporate labels. We specialize in small production runs and have fulfilled orders starting from as few as 96 cans.
💼 Wholesale, B2B & Distribution
Q: Do you offer wholesale distribution for retail or F&B?
Yes. We support local hospitality and retail ecosystems by supplying high-quality craft beer to restaurants, bars, hotels, corporate offices, and boutique bottle shops. We offer competitive B2B trade pricing tiers for regular commercial accounts.
Q: What wholesale formats are available?
We supply our products in commercial volumes built for easy inventory management:
- Packaged: Wholesale cases of our core 330ml / 350ml cans or limited bottles.
- Draft: We carry 10+ beers in kegs, plus rotating draft cocktails and draft mocktails. We can also support your venue in terms of draft dispensing equipment setup.
Q: How do I open a wholesale account?
Getting started is quick and easy. You can either:
- 📧 Email us directly at
info@heroesbeerco.com - 💬 Simply leave a message with the AI chatbot located at the bottom right of your screen.
